John has more than 30 years of experience in B2B media as an executive responsible for developing and managing digital media products, magazines, and face-to-face events.

Prior to launching Smart Energy Decisions, John launched and developed Green Retail Decisions, the leading online information resource for retailers on sustainable business practices. Green Retail Decisions was acquired by Stagnito Business Information along with the other media brands created by John at Tesoro Business Media. Prior to that, John spent 15 years at VNU (Nielsen) Business Media, where he was responsible for publications, trade shows, and online services serving several B2B markets.